Chappell Roan is M·A·C's 2026 Viva Glam ambassador. Since 1994, every Viva Glam lipstick sold has raised money for the Viva Glam Fund, which has given more than $500 million to HIV/AIDS organizations and the communities they serve. Led the social-first and campaign assets for her ambassador announcement and her Viva Glam lipstick launch, with Cool Teddy as the hero shade, which went viral.
