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MADISENNew York · Minneapolis · Worldwide
Let's Work
← All WorkMakeup By Mario · 16 / 19
Makeup By Mario

Mario
Masterclasses

Sephora Europe · The Lipstick Lesbians · Tao · Addison Justis
RoleDirector, Social Media, PR & Influencer
ServicesLong-Form Video, YouTube, TikTok, Talent
Year2024

Reignited Mario's signature masterclass as a long-form YouTube series, starting with Sephora Europe, now at more than 1M views. Brought the masterclass to TikTok too, booking creators and talent like the Lipstick Lesbians, Tao and Addison Justis into New York City for one-on-one time with Mario, the format he made famous with Kim Kardashian, updated for today.

Mario's Story( 03 )
The Masterclasses( 13 )
Mario on stage at the Sephora Europe masterclass
Sold-out theater audience at the Makeup By Mario masterclass
Mario and the team on the Madrid rooftop
Makeup By Mario letters on the Madrid rooftop
Mario with a creator after her masterclass glam
Close-up of the masterclass smoky eye look
Long formWatch the full series →
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The One & Only Campaign

BOTOX® Cosmetic · 17 / 19