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MADISENNew York · Minneapolis · Worldwide
← All WorkM·A·C Cosmetics · 08 / 19
M·A·C Cosmetics

MACzine

The brand's own digital magazine, relaunched after nine years
RoleDirector, Social Creative
ServicesEditorial, Talent, Digital Magazine
Year2025 – 2026

MACzine started as a print magazine for M·A·C employees in the early 2000s. Brought it back as a digital magazine with Doja Cat on the first cover, now a monthly issue built around cultural talent, fast-moving first moments, iconic stories from the M·A·C archives and the artistry behind them. The relaunch won a Glossy Beauty Award.

Covers( 05 )
MACzine Issue 01 cover, Doja Cat is Red Hot
MACzine Issue 03 cover, Painted by Esther x Olandria
MACzine Issue 04 cover: Chappell Roan, Power of Pride
MACzine Issue 05 cover: OG M·A·C girl JT with a pink lipstick
MACzine Issue 08 cover with Ashtin Earle
Social Content( 04 )
MACzine logo embossed into red lipstick
MACzine artist spotlight on Terry Barber with a red lip and chili pepper
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M·A·C Cosmetics · 09 / 19