Skip to content
Shop my picksAmazon Storefront ↗ShopMy ↗
Follow
MADISENNew York · Minneapolis · Worldwide
Let's Work
← All WorkM·A·C Cosmetics · 04 / 19
M·A·C Cosmetics

I Only Wear
MAC

RoleDirector, Social Creative
ServicesCampaign, Social, Talent
YearJan + Sept 2025

A viral, award-winning Nudes campaign. Cast cultural icons from every corner and every generation, from Martha Stewart to Julia Fox to Odell Beckham Jr., photographed and filmed them in the nude, and let them say the only thing they wear is M·A·C. Relaunched five of the brand's iconic nude lipstick shades and won Digiday's Best Digital/Social Campaign.

IOWM Spring 2025Julia Fox · Martha Stewart · OBJ
Julia Fox for I Only Wear M·A·C on the subway
Julia Fox applying a M·A·C nude lipstick
OBJ for I Only Wear M·A·C with lipstick kisses
Sensitive content teaser: You thought we showed you all our Nudes
Julia Fox opening a trench coat in front of the I Only Wear M·A·C wall
Talent applying a M·A·C lipstick for I Only Wear M·A·C
Martha Stewart applying a M·A·C nude lipstick in a satin robe
Social post: Martha Stewart bitten strawberry from the M·A·C thirst trap, listed for $6969.69
Talent posing on a hotel bed for I Only Wear M·A·C
IOWM Fall 2025Doja Cat · Studio Fix
The campaign lineI Only
WearM·A·C REPRISE
I Only Wear M·A·C campaign key visual, black and white
I Only Wear MAC Studio Fix campaign portrait
Red lipstick campaign portrait
Next project

Love Thy Nader

M·A·C x Hulu · 05 / 19