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MADISENNew York · Minneapolis · Worldwide
← All WorkM·A·C Cosmetics · 06 / 19
M·A·C Cosmetics

Doja Cat
at the VMAs

The lipstick bite
RoleDirector, Social Creative Lead
ServicesSocial Stunt, Talent, Press
YearSept 2025

As social creative lead, helped make it happen when Doja Cat bit into a fake M·A·C lipstick on the VMAs red carpet. Followed with a meme “selling” her bitten lipstick and kept the moment going with press, making it one of the most shocking stunts of the night. Won a SABRE Award.

Doja Cat applying red M·A·C lipstick backstage at the VMAs
Doja Cat biting into her M·A·C lipstick
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M·A·C Holiday 2025

M·A·C Cosmetics · 07 / 19