Real People,
Real Results
Campaign

Real patients, not actors · BOTOX® Cosmetic's largest campaign ever

RoleSenior Manager, Content Marketing

ServicesNational Campaign, Testimonial Video Series, 360 Content Plan

Year2019 – 2023

BOTOX® Cosmetic's largest campaign ever, cast with real patients instead of actors, both new and returning, each shown doing what they love. The idea: patients stay their same unique selves after treatment, carried by the line "The one & only BOTOX® Cosmetic. The one & only you." Ran across national linear and connected TV, digital, social and out-of-home. Produced the testimonial video series, static assets, before and afters and clinical trial content, all rolled into a full 360 content marketing plan across YouTube, Instagram and TikTok.